For the Unstoppable

Guys with hemophilia are prone to bleeds. But that doesn’t stop them from living life on their terms. So when rebranding ALPROLIX, we created a campaign that sees these guys as much more than hemophilia patients. Role was Creative Director.

 
KEENA shot this series. He was awesome. During this shot, we were blasting “My Best Friend’s Girl” while yelling off-camera… “More head banging! More hair!”

PHOTOGRAPHY

SOCIAL CONTENT

WEBSITE

CREDITS
Mike Beamer - VP, Creative Director
Mike Pearson - ACD / Art Director
Justin Miller - ACD / Copywriter
Jim Walter - Senior Producer
Keena - Photographer