Treatment Signing Day

Guys with hemophilia don’t like to think about their condition, let alone switching treatments. But hoo boy do they love sports. So to make some ALPROLIX fans, we hacked a big sports moment, Signing Day, when star athletes announce where they’ll play in college. Role was Creative Director.

SOCIAL CONTENT

Shot during COVID, with only one actor allowed on set at a time. So to ramp up the energy, we adjusted scripts and tripled the props budget.

CREDITS
Mike Beamer - VP, Creative Director
Justin Miller - ACD / Copywriter
Mike Pearson - ACD / Art Director
Tim Mason - Director @ Tessa Films
Chris Wickman - Executive Producer
Ashton Pina - Producer
Jackie Moorman - Editor @ Lord & Thomas

RECOGNITION
Effie Bronze - Direct to Consumer / Digital*
Effie Finalist - Direct to Consumer / Pharma

*Non-pharma category